Elon Musk savages GM, Chrysler on Twitter. Passage CEO reacts with 1 word.
Only single word.
That is all Ford CEO Jim Farley used to react to Tesla CEO Elon Musk on Friday.
"Tesla and Ford are the solitary American carmakers not to have failed out of 1000's of vehicle new businesses. Models are simple, creation is hard and being income positive is horrendous," Musk tweeted Thursday.
Farley retweeted Musk early Friday saying just, "Regard."
Response on Twitter has been quick with likes, retweets and fiery remarks.
Musk, obviously, is unobtrusively recognizing the liquidations of General Motors and Chrysler, presently part of Stellantis. Remaining above water during the Great Recession 10 years prior has for quite some time been a state of pride for Ford.
Elon Musk has 48.5 million devotees on Twitter.
Jim Farley, who expected the rudder as CEO on Oct. 1, has 27,200 at this point.
Farley succeeds CEO Jim Hackett, who had resigned from Steelcase office furniture and had no presence on Twitter during his three-year residency.
"Unmistakably regular business correspondence behavior has now diminished itself to 140 characters or less," said Melissa Bradley, a business educator at Georgetown University.
"It's intriguing how web-based media has become an essential methods for correspondence for legislative issues and business and all the other things. It works best when it's considerate. The tweet today exhibits that business can be serious and deferential," she said.
Musk, 49, is an independent tycoon who experienced childhood in South Africa and now dispatches rockets into space. Farley, 58, is a race vehicle driving child of the car business whose granddad worked in a Ford production line.
The two chiefs have been at the center of attention this week as the all-electric 2021 Ford Mustang Mach-E has started taking clients from the prevailing all-electric carmaker, as portrayed by investigator Adam Jonas at Morgan Stanley.
Tesla, established in 2003, has overwhelmed the electric vehicle market with its Model S, Model 3, Model X and Model Y. Aficionados allude to the product offering as SEXY. In 2020, Tesla conveyed 499,550 vehicles, simply missing its objective of 500,000.
In February, Ford sold 3,739 Mach-E SUVs in its first entire month of deals, and that produced consideration from Wall Street. Passage has sold 3,977 Mach-Es in 2021, as indicated by its marketing numbers.
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